You?ve probably heard the expression: Keep It Simple, Stupid! This is known as the ?KISS Method? of selling, but it?s really not a method, a systematic way to get something done. In a way, it?s an anti-method. Methods tend to consist of technicalities, lots of do?s and don?ts, carefully deployed. KI...

One of the most commonly asked questions about copyright protection is how long will the copyright last, once registered and issued by the federal government?

The term of copyright for a particular work depends on several things. The two key factors are whether or not it has been publish...

The diversity of human cultures on our planet is a whole subject by itself. I am not referring to the cultures themselves, but to the differences between them. It is not always easy to define a culture in a few words. Some may say that to do so is to stereotype the varied people that make up a gi...

Advertising in the paper works for many people in business. The astute merchant understands the newspaper?s weaknesses and works to avoid them whenever possible. Here are 13 facts you should know. 1 Despite declining circulation figures and increasing ad rates, newspapers still reach large audiences...

In part 3 three of the program we will cover how to: 1. Speak with authority
2. Conquer speaking stress
3. Get your listeners? attention
4. State your case with care 1. SPEAK WITH AUTHORITY You have control over how you look and sound. If you want to sound authoritative, then make sur...

Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That`s probably because postcards deliver information the way people want to get it today ...fast and with little or no effort. Use Postcards to Generate Website Traffic and ...

Every time someone remarks on how organized I am, I silently giggle to myself. Why? Because being organized actually goes against my inherent nature and takes a huge amount of discipline on my part. A freelancers are "creatives" and "creatives" don`t fit into focused and organized slots. In this art...

The blessing and the curse of the digital revolution! Between e-mail, instant and text messaging, cell phones, Blackberries and the Internet, we are drowning in data overload. Moreover, the constant interruptions are costing the U. S. economy an estimated $558 billion annually. This staggering...

Today`s successful organizations are the ones which carry on open and honest communications with their employees. If employees know and understand the mission, they will help communicate it to customers. Here are some employee communication methods and the pros and cons of each. As in marketing comm...

You?re just getting over the shock of having become unemployed. You know you need to begin a job search, but you may not know the best way to proceed, or where to start. More than likely, you will dust off your old resume and modify it to include your most recent job experience. Most people search...

Choosing to bid on the right keywords can be key to your pay per click success. By choosing the proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate. But how do you choose the right keywords? ...

A major problem for business owners and employers today is getting the best employees and then keeping them. Sounds easy, but any employer will tell you that these activities take up the most time and have the biggest impact on business results. So how do you go about retaining the good people once ...

Time to Negotiate a New Telecom Contract? Great! After reading this article you`ll be ready to negotiate that next telecom contract like a seasoned pro. The first steps to successful telecom contract negotiation begins by simply understanding the key areas which most contracts are based. Sound simpl...

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...

It?s lonely at the top, and this applies to salespeople, especially. Selling isn?t a team sport. It is a task that resists collaboration, like writing. And those of us who sell for a major part of our livings know that our greatest challenge is getting up for the game, making sure we?re motivated, e...

Here is your C.I.T.T. (pronounced "kit")
[Color ?  Illustrate? Type ?  Test]


COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don?t believe me? Look at Dove? soap. You?ll find the shampoo bottles are white. White conveys ...

The buzz is all about customer service and call center outsourcing, also known as BPO (Business Process Outsourcing). According to Gartner, the outsourcing market in Europe has grown with over 6%, BPO with 10%. The market for offshore outsourcing (to low wage countries) is growing with a whopping 40...

There are few businesses that are as cash flow intensive as a trucking company. The list of ongoing expenses can be endless and can easily overwhelm small and medium size trucking companies. There are fuel expenses, truck repairs, rentals and salaries. Although most trucking companies are very profi...

In today?s hectic business environment, it is vital that we are all on the same page, right? But how do we know if we meet those standards? Business owners and executives can avoid the uncertainty, and that?s where ISO 9001 certification comes in. Standardizing Quality Systems The ISO, or Internatio...

One of the catalysts I use for topic ideas is Chase?s Calendar of Events (if you?re looking to find a publicity ?hook? for your business, or for a volunteer organization for which you are trying to raise money, I can?t think of a better tool! www.chases....

When I consult with business owners about finding new clients, I often discover it isn`t that they don`t know how to market that`s holding them back, it`s that they don`t make the time to do it. "I just can`t find the time," they tell me. They`re so busy running their business, they`re not growin...

Recent studies concerning the ?new world of women? have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today`s woman is so busy, her life is full. She doesn?t have enough time for herself. She certainly doesn?t have a lot of time for your marketing m...

From the first time people discovered gemstones, they were amazed by their beauty and grace. They understood right from the start that they were unlike any other rocks they could see every day. So they started looking for an explanation and a reason why these precious stones were present on Earth. T...

Did you know that thousands of companies from all over the world are looking for enthusiastic individuals to represent their products overseas? That person can be you. From Chinese toys to Brazilian bikinis people are making money reselling all kinds of products for a profit. Don`t fret if you`re ...

A Review on Email Go Getter System (EGGS) by Martin Lee EGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders out there is that EGGS is hosted and run ...

<< Part 2 of 2 >> When many of my clients first come to me for coaching, they share that one of their biggest challenges is getting enough visitors to their site. Attracting traffic isn`t a cut and dry process ? there isn`t one perfect way to do it. But there are many ways that, when used collaborat...

If your key ? that?s KEY ? outside audiences don?t exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers star...

We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They?ve heard so many hyped claims, that they automatically distrust them all. How can you avoid this in your marketing messages? How can you convinc...

Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable. 1. Make sure you match the station to your intended target market. For...

With so many people trying to make money on the web and so many products being sold with resell and master resell rights, it`s a wonder anyone can make any money at all at it! Indeed, most people don`t. Why? Sometimes it`s because people get in on the tail end of the product being sold and start try...

A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly. Plus: -you can save money when ...

Do you like to take photos? Are you always standing by with your camera waiting for that moment that is meant to be captured on camera? You may even be taking photography classes or maybe you have already completed a photography course and you want to share your photos with others. You may want to g...

This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition. Branding is "The total emotional and intellectual involvement your prospects and customers have with your business and products." This article addresses 5 basic problems and questi...

What can we learn about careers from watching Donald Trump and The Apprentice? 1. Recognize that job tests don`t always correspond to job realities. Hundreds of companies screen candidates through psychological tests, stress interviews, group interviews, role-playing and a whole lot more. Do thes...

Once upon a time, long, long ago -- in the early 1990s -- the concept of fractional ownership in private aircraft was born, and there was much rejoicing throughout the land. People who never believed they`d be able to afford, or justify, owning a private jet suddenly had the opportunity to purchase ...

Generally, when you present yourself as a prospective candidate for a new employment opportunity, your information will filter through the Human Resources department. Since every company has their own hiring process, understand that you cannot always control when HR will call you. Our philosophy is ...

Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. However, as more and more webmasters use reciprocal links to increase their site ranking, the sear...

Most people know of the importance of exercise as a means of weight loss, strength gains, and increased endurance, but exercise can play a major role in the reduction of stress. Along with just stress relief, exercise can help improve mental health, emotion and mood. When you exercise, your body pro...

Depending on your state and what type of business you are in, employee background checks may or may not be mandated by law. In businesses that deal with children or seniors, Federal law requires background checks on all employees and/or volunteers. The reasons should be obvious: the Federal governme...

Globalisation, the expansion of intercontinental trade, technological advances and the increase in the number of companies dealing on the international stage have brought about a dramatic change in the frequency, context and means by which people from different cultural backgrounds interact. Cross c...

Giving a good PowerPoint presentation is a tough job, but getting the audience involved in it is even harder! It is only through some tactics and methods, can you get the audience to get involved in your PowerPoint presentation. So try them out and see the effects! The first and foremost thing to re...

An annuity is a contract with an insurance company to make periodic payments for retirement income and sometimes other purposes. There are basically two types of annuities. Fixed Annuities A fixed annuity earns a guaranteed interest rate over a specific period of time. When this period of t...

Technical analysis and fundamental analysis are the two basic areas of strategy in the FOREX market which is the exact same as in the equity markets. However, technical analysis is by far the most common strategy that is used by individual FOREX traders. Here is a brief overview of both forms of ana...

Does your company face a Triple-Threat that will cause the loss of your company`s lifeblood - customers? See full color web version at: http://www.SeniorManagementServices.com/pvt-101-assets.html Be sure to rene...

A budding company or one facing major financial crisis can find solution to all its financial hurdles with Venture Capital. Unlike banks, Venture Capital firms are an important source of long-term growth capital. Venture capital firms and individuals are interested in many of the same factors that...

Have you been considering starting your own business and working from home? The advantages of working from home and starting your own business are great. Not only will you be able to stay at home with your children, and be your own boss (who doesn`t love that), but there are many tax deductions tha...

Has it ever occurred to you how much you are saying to people even when you are not speaking? Unless you are a master of disguise, you are constantly sending messages about your true thoughts and feelings whether you are using words or not. Studies show that your words account for only 7% of the ...

For many Americans, an important component of the American Dream is the possibility of hard work turning into financial fortune. The career exploits of such self made magnates like Andrew Carnegie, Lee Iaccoca and Donald Trump are examples for many. The idea of being self-employed appeals to many...

Are there any universal laws that most successful people seem to follow? Great question, huh? With that in mind, Gregory Scott Reid, well-known speaker and two-time #1 best-selling author of, "The Millionaire Mentor" and "Wake Up: Live the Life You Love," listed some common denominators in order ...

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1040 including guidelines and resource box. Robert A. Kelly © 2003. Can Small PR Firms Deliver Huge Results? They ...